Cartoon me
logo research and design
Project Summary:
- The type of product or service I offer is a world wide known soda company known as Pepsi.
- My soda company is unlike others and has a large advantage over other companies as it has been in business since 1898.
- With the new company identity I expect to create a new target audience that is able to create new business opportunities.
- My long term goals is to gain a younger target audience like said earlier so that we have a storm financial anchor for the future.
Audience Profile:
- The existing audience is a mixture of all ages with no certain age group, race, ethnicity, gender.
- An age group i would like to integrate into the companies demographic is teens under the age of 18 as they will be able to buy the product for a longer amount of time into the future.
Perception/tone/guidelines:
- Some colours i have in mind for the new logo design would be brighter colours that contrast and create a young and fresh but calm effect.
- Some shapes or designs i would like to use on the design of the logo is a large oval but no hard edges.
Communication Strategy:
- The tagline or slogan we are going to use is "The old is better new".
- The overal message i am are trying to convey to my target audience is that If you take the old and make it new it can only get better. Also that it better to buy an older brand as they have more experience in the business then the other companies that are just starting out now.
- The new logo will be used on billboards. After an overall census we will decide witch logo to go with depending on the populations demographic.
Competitive Positioning:
- My competitors are the other leading soda companies such as coca cola (main competitor), Canada dry, Sprite ext (shown below).
- Jones soda= http://www.jonessoda.com
- Coca cola= http://www.coca-colacompany.com/brands/soft-drinks
- Sprite= http://www.sprite.com/home/
- A&W= http://www.rootbeer.com
- Faygo= https://www.faygo.com
- Mountain Dew= http://www.mountaindew.com
- 7 up= http://www.7up.com
- Canada Dry/ Ginger Ale= http://www.canadadry.com
- Mug RootBeer= No site availible
- What sets me apart from the other competitor companies is the bold colours and the basic simplicity of the logo (only 2 colour/ red and blue).
Targeted Message:
- Experience and youth.
- The type of product or service I offer is a world wide known soda company known as Pepsi.
- My soda company is unlike others and has a large advantage over other companies as it has been in business since 1898.
- With the new company identity I expect to create a new target audience that is able to create new business opportunities.
- My long term goals is to gain a younger target audience like said earlier so that we have a storm financial anchor for the future.
Audience Profile:
- The existing audience is a mixture of all ages with no certain age group, race, ethnicity, gender.
- An age group i would like to integrate into the companies demographic is teens under the age of 18 as they will be able to buy the product for a longer amount of time into the future.
Perception/tone/guidelines:
- Some colours i have in mind for the new logo design would be brighter colours that contrast and create a young and fresh but calm effect.
- Some shapes or designs i would like to use on the design of the logo is a large oval but no hard edges.
Communication Strategy:
- The tagline or slogan we are going to use is "The old is better new".
- The overal message i am are trying to convey to my target audience is that If you take the old and make it new it can only get better. Also that it better to buy an older brand as they have more experience in the business then the other companies that are just starting out now.
- The new logo will be used on billboards. After an overall census we will decide witch logo to go with depending on the populations demographic.
Competitive Positioning:
- My competitors are the other leading soda companies such as coca cola (main competitor), Canada dry, Sprite ext (shown below).
- Jones soda= http://www.jonessoda.com
- Coca cola= http://www.coca-colacompany.com/brands/soft-drinks
- Sprite= http://www.sprite.com/home/
- A&W= http://www.rootbeer.com
- Faygo= https://www.faygo.com
- Mountain Dew= http://www.mountaindew.com
- 7 up= http://www.7up.com
- Canada Dry/ Ginger Ale= http://www.canadadry.com
- Mug RootBeer= No site availible
- What sets me apart from the other competitor companies is the bold colours and the basic simplicity of the logo (only 2 colour/ red and blue).
Targeted Message:
- Experience and youth.